The key distinction between contact centre and call center solution technologies is the number of channels. A call centre is merely one type of communication route. A contact centre integrates all of the channels through which a company interacts with its consumers.

When a company’s customer service arrangement only necessitates phone calls, it is common for them to use a call centre. Because they do not yet have a need to handle interactions through chat or social media, all of their agents are only focused on one channel. This strategy may be simpler because they do not need to teach agents on how to efficiently use other communication channels or develop new best practices. To know more about it check AOS

Modern consumers are also increasingly expecting a customer experience. Most individuals want to be able to use their preferred channels or whichever channel is most convenient at the time. They expect regular, smooth experiences with agents who know who they are and why they are calling, regardless of how they contact you or typing. Cloud contact centres allow this experience by unifying not only the channels, but also the data streams from all of those channels and the CRM. This provides agents like with a detailed picture of each customer, their history with the organisation, and their ongoing customer journey. Delivering the various communication options and seamless experiences that customers demand offers businesses what they want: a healthier bottom line.